"Parents located in north London wants to find an remarkable and qualified instructor to assist their most junior child on his early path to becoming an English gentleman."
Looking at this post, you might naturally skip the phrase "beginning" as just an expression.
Yet, it could be the most significant element of this unique job advert, as it aims to hire a mentor for a one-year-old.
Many of responses have since been submitted since the unidentified family posted their request for the £180,000 per year tutor, who must be "a uniquely qualified person".
Over the last few weeks, the post has gained notice across the media, with many asking why?
Innovative Idea
Adam Caller, chief executive of a global tutoring firm, which is assisting the family in their search, stated that despite first skepticism, he viewed the plan "visionary", and "progressive".
When he met the family, he said they recognized the unconventional nature of their requirement, and how immature their son is.
But, they stated that they "didn't want to wait any longer" to get a tutor, as they had waited until their firstborn was five, and by that point "cultural conditioning had already become established".
What precisely did the family mean by "cultural bias"?
It's "everything", the expert replied. "The manner you eat, the way you speak".
He stated the elder child had absorbed "really subtle, body language" from the family, and had taken on their cultural ways. The family told Adam they did not want history to recur with their younger child.
The plan: To bring in a English tutor, who should speak with RP, to guide the baby from the very start.
Natural Absorption
"A lot of the learning at the outset here is rather absorbed naturally," explained the CEO.
It's by means of this natural absorption that the family are expecting the child will pick up the English characteristics they want to cultivate.
He said the tutor must be someone who studied at "the appropriate educational institutions – the same kinds of schools as the family hope to send their son to".
"The instructor just has to be the appropriate candidate, they'll be carrying out things they don't even know they're doing, effortlessly," he added.
Money No Object
The family informed Adam the successful candidate should ideally also have knowledge of or interest in horse riding, alpine skiing, the arts and musical activities so as to shape the child in a wide range of passions.
More than that though, he explained the family wanted the tutor to enrol the child on a selection of classes so the child would be "pony-riding and starting an instrument by the time they are about three years old".
In the family's perspective, assisting their son grow into a "English gentleman" will bring about success and open doors.
"Considering the advantages and disadvantages of that, because it's certainly a social class indicator," he notes.
Yet, in spite of all this tutelage in "Britishness", could the child adopt what is termed cultural bias from the globally influenced family he is raised by anyway?
"Yes", replied he. "They know this could fail, but they've merely embraced the view of, 'let's give it a go and we should start as quickly as we can', because the price of it is not relevant," he explained.
Impractical
There are some in the private teaching field who express those reservations.
An education leader, head and founder of a tutoring service, who also offer private tutors, wrote that "the process of embracing two identities, or actually, becoming oneself, is something that must be experienced personally, not engineered."
He noted that he had relocated from China to the United Kingdom at the age of 7 years old, and had been educated understanding and living dual heritages. He continued to be educated at a prestigious UK institution.
"The notion that one individual can function as a representation of English culture, an individual who can somehow transfer the characteristics of a UK sophisticate to a infant child, strikes me as idealistic and unrealistic," he commented.
"Based on my background, employing a typically UK tutor from babyhood will will not automatically create the goal they hope for.
"I wasn't provided with such a tutor, and nevertheless I have been fortunate enough to experience several of the situations they desire for their son."
He continued: "The truth is, self-identity should not be forced from the outside; it must be chosen, and it must originate internally."
Purchasing UK Culture
Certainly, English culture is something the expert thinks can be taught – and commercialized.
"I think the reality that the world views us in this respect is something that we should be cherishing|valuing|appreciating